Simple campaign
Inactive
Acronym:
EcceAmerica
Number:
824867
Call ID:
AGRI-SIMPLE-2018
coordinator:
UNAPROL Consorzio Olivicolo Italiano Soc. Cons. p.A.
-
Italy
Eccellenze dell'olivicoltura Europea in America
Objective: to increase the awareness of the merits of the EU products and the high standards of EU production methods, and to increase the market share of EU products in China and Japan,promoting the EU olive oil.
Target group: to consumers, key opinion leaders, and distribution players,
Action strategy: a mix of activities, that combines: traditional and innovative communication channels, tasting days that allow a direct contact between consumers and EU products and direct communication initiatives targeted to stakeholder and operators. This strategy has been designed to be able to have an effect on the side both of the demand and of the supply: consumers are invited to increase their preference for EU products and suppliers to make available EU products on their shelves. To stimulate both of them, a better knowledge of the EU products is fundamental. The EU olive oil sector, object of this promotional Programme, provides a wide range of specificities that allows Unaprol to illustrate the merits of the EU agricultural products that become the themes of the message of the Programme. These are quality and safety of EU products, thanks to the EU standards of production and rules on traceability and labelling; EU measures to fight counterfeits; EU quality schemes; but also, the protected EU biodiversity that guarantees a wide range of different olive by-products, with several organoleptic features that allow a varied use of these products in the kitchen. The Programme estimates at the end of implementation period a ROI of 1,47 and a 70% of consumers that have increased their knowledge about the EU products are expected.
Budget: € 5,113,721.15 for 3 years
Objective: to increase the awareness of the merits of the EU products and the high standards of EU production methods, and to increase the market share of EU products in China and Japan,promoting the EU olive oil.
Target group: to consumers, key opinion leaders, and distribution players,
Action strategy: a mix of activities, that combines: traditional and innovative communication channels, tasting days that allow a direct contact between consumers and EU products and direct communication initiatives targeted to stakeholder and operators. This strategy has been designed to be able to have an effect on the side both of the demand and of the supply: consumers are invited to increase their preference for EU products and suppliers to make available EU products on their shelves. To stimulate both of them, a better knowledge of the EU products is fundamental. The EU olive oil sector, object of this promotional Programme, provides a wide range of specificities that allows Unaprol to illustrate the merits of the EU agricultural products that become the themes of the message of the Programme. These are quality and safety of EU products, thanks to the EU standards of production and rules on traceability and labelling; EU measures to fight counterfeits; EU quality schemes; but also, the protected EU biodiversity that guarantees a wide range of different olive by-products, with several organoleptic features that allow a varied use of these products in the kitchen. The Programme estimates at the end of implementation period a ROI of 1,47 and a 70% of consumers that have increased their knowledge about the EU products are expected.
Budget: € 5,113,721.15 for 3 years
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Product sector:
- Olive oil
Target countries:
- Canada
- Mexico
- United States
Budget
Total
5 113 721,15
€
EU contribution
4 090 976,90
€
Duration 36
months
Start date
End date