Eu Dairy: Integrated Supply Chain & High Quality Canada

The project main objective is to improve the knowledge and reputation of European dairy products, with the main focus on cheese, as products marked by high organoleptic and nutritional quality, tracked and guaranteed in terms of food safety In Canada. The action "EU dairy: integrated supply chain & high quality Canada" responds to the topic 5 support for simple programmes - information and promotion in Canada, USA, Mexico or Colombia - simple-05-2018
Target group: consumers (25-54 years), attentive to the issues of wellness, health and cooking, medium high, residents socioeconomic class in the metropolitan areas, media (general press, food & beverage, influencers) retailers (Horeca: restaurants, chefs).
Action strategy: direct contact through instore promotions in point of sales and events, including the distribution of information and promotional materials together with website, social media, public relations.
Activities to be carried: electronic channels (website, social media, app), public relations (press office), instore promotion (instore demonstrations and tastings), events (B2B meetings, cooking shows, sponsorship events, other events), communication tools (promotional videos, educational materials, gadgets).