Simple campaign
Inactive
Acronym:
EEQF
Number:
824824
Call ID:
AGRI-SIMPLE-2018
coordinator:
Consorzio Tutela Provolone Val Padana
-
Italy
partners:
CONSORZIO TUTELA DEL VINO CONEGLIANO VALDOBBIADENE PROSECCO
-
Italy
LATTERIA DI SOLIGO SOCIETA AGRICOLA COOPERATIVA
-
Italy
Consorzio per la tutela dell'Asti
-
Italy
Consorzio del vino Nobile di montepulciano
-
Italy
Associazione Produttori Olivicoli Toscani
-
Italy
Subject:Information action aimed at strengthening the awareness and the recognition of the EU quality schemes as defined in article 5, par. 4, letter a), b) and c) of Reg.(EU) 1144/2014 of the European Parliament and the Council. Product represented: the quality schemes established by Reg.(EU) 1151/2012 by Reg.(EC) 110/2008 and Article 93 of Reg.(EU) 1308/2013
Target Country:Italy,Germany,United Kingdom,Spain,Poland.
Duration:36 months
Objectives:The program aims to increase the level of awareness and consciousness on the recognition of the EU quality schemes within some specific targets, made possible through articulated activities of information and communication designed to encourage specific targets to purchase the product categories involved in the program- Intention to buy; increased opportunities for consumption; creation of both trends and consumer trends.
Target groups of the country targets
• Final consumers
• Professional traders:buyers,distribution traders-large scale retail trade,HoReCa and retail operators, chefs, sommeliers and food experts
• Specialized journalists and opinion leaders
Action strategy:to inform the targets identified on cultural/quality aspects of the production of the Protected Designation of Origin (PDO),Protected Geographical Indication (PGI),Traditional Speciality Guaranteed (TSG) with an informational message that enhances the peculiarities of the European productions obtained in the ambit of the Union quality schemes that make them different from all other products.
Performed activities
• Project coordination
• Public relation
• Website,social media and App.activity
• Communication Tools
• Events:Stands at trade fairs;Seminars,workshops,B2B meetings,trainings for trade;Restaurants Weeks; Study trips to Europe and other events (Life style Weekend and international events)
• Point-of-sale (POS) activities (Tasting days)
• Other activities:cost for implementing body
• Evaluation of results
Value of the activity: € 6.598.366,00
Target Country:Italy,Germany,United Kingdom,Spain,Poland.
Duration:36 months
Objectives:The program aims to increase the level of awareness and consciousness on the recognition of the EU quality schemes within some specific targets, made possible through articulated activities of information and communication designed to encourage specific targets to purchase the product categories involved in the program- Intention to buy; increased opportunities for consumption; creation of both trends and consumer trends.
Target groups of the country targets
• Final consumers
• Professional traders:buyers,distribution traders-large scale retail trade,HoReCa and retail operators, chefs, sommeliers and food experts
• Specialized journalists and opinion leaders
Action strategy:to inform the targets identified on cultural/quality aspects of the production of the Protected Designation of Origin (PDO),Protected Geographical Indication (PGI),Traditional Speciality Guaranteed (TSG) with an informational message that enhances the peculiarities of the European productions obtained in the ambit of the Union quality schemes that make them different from all other products.
Performed activities
• Project coordination
• Public relation
• Website,social media and App.activity
• Communication Tools
• Events:Stands at trade fairs;Seminars,workshops,B2B meetings,trainings for trade;Restaurants Weeks; Study trips to Europe and other events (Life style Weekend and international events)
• Point-of-sale (POS) activities (Tasting days)
• Other activities:cost for implementing body
• Evaluation of results
Value of the activity: € 6.598.366,00
Product sectors:
- Wine, cider and vinegar
- Cheese
- Olive oil
Target countries:
- Germany
- Spain
- Italy
- Poland
- United Kingdom
Budget
Total
6 598 366
€
EU contribution
4 618 856,20
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG