EAT&THINK PINK CHINA - Say yes to the Best, Eat European Pig Meat!

The action "Eat&think pink China - say yes to the best, eat European pig meat!" responds to the topic 3 (information provision and promotion programmes targeting one or more of the following countries: China (including Hong- Kong and Macao) Japan, South Korea, Taiwan, south east Asia and the Indian sub-continent (simple-03-2020).
The campaign objectives are to improve the knowledge and reputation of European pig meat as a product with high organoleptic and nutritional quality, traced and guaranteed in terms of food safety, animal welfare and environmental sustainability.
Target countries: China (including Hong Kong).
Duration: 3 years. Target groups: 1. Operators:
a. Trade operators: importers, distributors and retailers.
b. Media operators and kol: trade press, food & beverage, cooking, wellness, food, key opinion leader, social media / web influencer.
c. Horeca operators: chefs and catering operators.
d. Sports operators: sports doctors, nutritionists, technical staff, professional sportsmen.
2. Consumers, in particular adult food lovers (25-54 years).
Trade operators will be contacted through fairs, incoming, with support of material and video production, website and social media and market study. Media operators contacted through fairs, incoming, press events, seminars, with support for material and video production, website and social media and market study. Horeca operators contacted through fairs, courses for chefs, with support for material and video production, website and social media and market study. Sport operators will be contacted through seminars, with support for material and video production activities, website and social media, press office and press events. Consumers contacted by website and social media activities and instore tasting days and by publications derived from the activities directed at the media operators.