Information project for promotion of European food basket of Halloumi Cheese from Cyprus & processed fruits and vegetables products from Romania in third countries Brazil, USA and Japan.

The aim of the project is the promotion of European food basket of Halloumi Cheese from Cyprus and processed fruits and vegetables products from Romania in third countries Brazil, USA and Japan.The objectives are to increase the exports towards USA and Japan for Halloumi and Processed F&V products, entering the new market of Brazil (Halloumi Cheese), to raise their profile highlighting the specific features of the production method, particularly in terms of traceability, authenticity, nutritional value and sustainability and at least to increase the market share of European cheese and Processed Fruit and Vegetables, in three markets with high growth potential.The action strategy is strongly related  to the  objectives of the project and the market analysis results. The action joins two proposing organizations from Cyprus (Panagrotikos) and Romania (Romconserv). Each organization had established a wide network with high quality standards and significant importance to local economies. The activities have been choosen by taking into account the most reliable, up-to-date information and the promotional channels that correspond to the  specific market needs. To this purpose the main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account, in order to achieve the best possible results. The purpose of the programme is to raise the awareness of the consumers in Brazil, USA and Japan about the benefits of regular consumption of dairy products and processed Fruits and vegetables.