EU EGGS, 3 TIMES GOOD

Eggs produced under the European Production Model are a nutritious, safe, and sustainable food, a staple in the diet of European citizens. Families with children and young people (the consumers of the future) consume far fewer eggs than the average population in Spain and Hungary.

Egg composition makes it healthy food with interesting properties for the functioning of the body and mind. The main objective of this program is to inform consumers about the benefits of eggs in the diet and the role of their nutrients in various metabolic functions. The second objective is to inform target groups about the characteristics of the European Production Model in terms of animal health and welfare, traceability and safety, environmental protection, and sustainability in all its aspects (economic, social, and environmental).

The campaign will provide adequate and reliable information on these two aspects, to overcome the barriers and obstacles that discourage citizens in these target groups from consuming eggs and will increase the confidence in eggs as a nutritive and healthy food to include in a balanced diet, and in the eggs produced in the European Union as sustainable, safe and high quality food.