Simple campaign
Inactive
Acronym:
EU_LAMB_in_CN-SGP
Number:
101015717
Call ID:
AGRI-SIMPLE-2020
coordinator:
ORGANIZACION INTERPROFESIONAL AGROALIMENTARIA DEL OVINO Y CAPRINO DE CARNE
-
Spain
The growing consumption and the strong demand for imported lamb, mutton and goat meat in Asia along with the ever more exigent demand for high-quality products has highlighted the need for implementing a strategic and operational plan, focused on two countries: China and Singapore.
Through this promotion campaign, it is intended to work in a cohesive way with the local authorities and local Associations from each country with the aim of raising awareness on the benefits of the European lamb, mutton and goat meat as well as its excellence in terms of food safety and sustainability.
Using the motto “Enjoy its from Europe”, and a specific one to call attention to lamb, mutton and goat meat, INTEROVIC will carry out several information events and promotion actions, targeting local institutions, key opinion leaders, professionals from the sector and consumers.
The main aim of these actions is to convey a trustworthy image, that would enable the target audience to identify and remember the European lamb, mutton and goat meat and associate them with the highest quality standards, arousing emotions that may allow them to perceive the consumption of these products as an affordable luxury.
The main objectives of the campaign will be the following:
- To raise awareness of the food safety standards, quality assurance and sustainability of the European lamb, mutton and goat meat, which may enable their successful entry in the markets of China and Singapore
- To increase the knowledge and importance of these products in the target markets
- To increase the exports and market share of the European products in China and Singapore
The activities will be focused in four key areas:
- Communications and institutional meetings
- Digital
- Participation in trade events
- Transfer of knowledge
The total budget of the campaign is 396.268,04 €, from which 272.098,64 € are assigned to China and 124.169,40 € to Singapore. These quantities will be distributed over the 3 years.
Through this promotion campaign, it is intended to work in a cohesive way with the local authorities and local Associations from each country with the aim of raising awareness on the benefits of the European lamb, mutton and goat meat as well as its excellence in terms of food safety and sustainability.
Using the motto “Enjoy its from Europe”, and a specific one to call attention to lamb, mutton and goat meat, INTEROVIC will carry out several information events and promotion actions, targeting local institutions, key opinion leaders, professionals from the sector and consumers.
The main aim of these actions is to convey a trustworthy image, that would enable the target audience to identify and remember the European lamb, mutton and goat meat and associate them with the highest quality standards, arousing emotions that may allow them to perceive the consumption of these products as an affordable luxury.
The main objectives of the campaign will be the following:
- To raise awareness of the food safety standards, quality assurance and sustainability of the European lamb, mutton and goat meat, which may enable their successful entry in the markets of China and Singapore
- To increase the knowledge and importance of these products in the target markets
- To increase the exports and market share of the European products in China and Singapore
The activities will be focused in four key areas:
- Communications and institutional meetings
- Digital
- Participation in trade events
- Transfer of knowledge
The total budget of the campaign is 396.268,04 €, from which 272.098,64 € are assigned to China and 124.169,40 € to Singapore. These quantities will be distributed over the 3 years.
Product sector:
- Sheep and goat meat (fresh, chilled and frozen)
Target countries:
- China
- Singapore
Budget
Total
396 268,04
€
EU contribution
317 014,43
€
Duration 0
months
Start date
End date