Information project for promotion of European basket of organic products in United Arab Emirates (UAE) and United Kingdom (UK).

The proposal falls in AGRIP-MULTI-2021-TC-ORGANICS-Information provision and promotion programmes concerning the organic products under Union quality scheme defined in Article 5(4)(b) of Regulation (EU) No 1144/2014 in any third countries. The proposal is for promotion of European basket of Organic products in United Arab Emirates (UAE) and United Kingdom (UK). General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target countries and target groups, and all of its actions are in accordance with Regulation (EU)№1144/201.
Objectives: Increase the awareness of Union quality scheme on organic production, the exports towards of European organic products and raise their profile highlighting the specific features of the organic production method, particularly in terms of sustainability, quality and characteristics of the products and to increase their market share in the two target countries.
The action strategy is strongly related to project’s objectives and market analysis results. The action joins together 3 proposing organizations from Bulgaria (BNHU), Romania (Bio-Romania) and Greece (UHC). Each proposing organization had established a wide cultivation network with high quality standards and significant importance to local economies.
The activities have been chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. To this purpose the main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account, in order to achieve the best possible results.