Information provision and promotion measures on organic products in South Korea, Norway and Switzerland

The proposing Consortium consists of the Agricultural Cooperative of Bioproducers of West Greece 'Bio Net West Hellas', which is the coordinator of the project, the Producers’ Organisation KRAVVAS AGRO S.M.P.C (IKE Kravvas) and the Bulgarian Organic Products Association.

The project is designed to align with the specific objective of increasing the awareness and recognition of EU quality schemes and to increase the market share of EU agricultural products, especially focusing in third countries. Furthermore, it is serving the general objective of the call to enhance the competitiveness of the EU agricultural sector.

The objective is 900 000 people in South Korea, 600 000 people in Norway and 600 000 people in Switzerland to acquire new knowledge on organic production and the merits of the Union agricultural products, within the 3-year duration.

The selected strategy aims to provide a high-quality informative mix to the target groups of the Action. The communication mix of the Action is carefully chosen in order to achieve increasing awareness on organic products at the levels depicted in the specific Objective of the Action. All EU organic producers shall benefit by the Action as it is focused on the EU organic production as a whole and the informative character of the Action will confer positive publicity for EU organic products.

The total budget is EUR 3 750 241.