European processed potatoes in Asia

This programme, starting in January 2020 and running for a period of 3 years, is an informational and promotional campaign for European processed potatoes in four Asian countries: China, Japan, Singapore and South Korea. The programme consists of a coherent set of activities in order to further develop these key Asian markets.  The programme’s aim is to increase the export of European processed potato products to third countries by means of creating a good image of ‘Belgian fries, from the heart of Europe’. This will be achieved by focussing on food safety, quality, taste and authenticity.Trade fair participations, press conferences and sponsorships of events in the targeted countries will be organised to bring European processed potato exporters in contact with new potential clients. Advertisements will be published to inform the target group of upcoming events. The campaign website will contain all necessary information about the programme so that potential clients can find everything they need to meet the European processed potato exporters. SEA and SEO will be used, where possible, to get the campaign website known. Brochures, leaflets, recipe booklets and promo videos complete the image campaign with more information about European processed potato products and their qualities. For each target country there will be a specific program to achieve the goals.