Chorizo from Europe

The EUChorizo! information and promotion programme, led by the Spanish Chorizo Consortium, focuses on promoting chorizo from Europe in the United Kingdom. Its main objective is to increase awareness and preference among British consumers for Spanish chorizo, highlighting its quality, flavor, and superior production methods following strict European regulations. Through specific and measurable awareness activities, the project aims to increase the market share of chorizo and encourage its consumption in the UK, thereby aligning its actions with EU sustainability and promotion goals.