Information project for promotion of halloumi cheese and organic milk in Internal market (Romania, Greece and Cyprus)

The action concerns organic milk from Romania and halloumi cheese from Cyprus and their promotion in Romania, Greece and Cyprus. The action has three SMART objectives: increase public awareness and recognition of organic logo in Romania; increase competitiveness and consumption of halloumi and organic milk in the three markets; Restore normal market conditions for halloumi in Cyprus and Greece. Awareness on organic logo is low in Romania. Both products are considered as niche and although the consumption is on the rise, still compared to other products they lack competitiveness. Market for halloumi will worse further as the main sales channel (HR) has been hit hard by the pandemic. The action provisions both an informative and a direct economic return. The action mix covers all available promotion, marketing and advertising channels such as Public relations, website and social media, print, online and TV advertising, promotional video, stands at trade fairs, B2B meeting, live web events and point of sale promtheir promotion in Romania, Greece and Cyprus. The action has three SMART objectives: increase public awareness and recognition of organic logo in Romania; increase competitiveness and consumption of halloumi and organic milk in the three markets; Restore normal market conditions for halloumi in Cyprus and Greece. Awareness on organic logo is low in Romania. Both products are considered as niche and although the consumption is on the rise, still compared to other products they lack competitiveness. Market for halloumi will worse further as the main sales channel (HR) has been hit hard by the pandemic. The action provisions both an informative and a direct economic return. The action mix covers all available promotion, marketing and advertising channels such as Public relations, website and social media, print, online and TV advertising, promotional video, stands at trade fairs, B2B meeting, live web events and point of sale promotion. Total budget is 755,654 EUR.