Information project for promotion of fresh fruits to restore the market conditions in Internal market Romania, Sweden and Bulgaria.

Information project for promotion of Fresh fruits to restore the market conditions in Internal market Romania, Sweden and Bulgaria. General and specific objectives of the program, its strategy, topics and messages to be disseminated, the selected target country and target groups, and all of its actions are in accordance with Grants to information provision and promotion measures concerning agricultural products implemented in third countries to restore market situation in accordance with Regulation (EU)№1144/2014 .

Two representative organizations from Romania and Greece, global players in the production and trade of fresh fruits are the proposing organizations of the action. Their targets market share Romania, Sweden and Bulgaria. The objectives: Increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile inside the Union to raise their profile highlighting the specific features of food safety, traceability, authenticity, labeling, nutritional and to restore normal market conditions for Fresh fruits in Internal market (Romania, Sweden and Bulgaria) at the levels of 2019.This will lead to higher value of European fresh fruits exports in internal market thus growing their market share. The action will have a direct economic impact as a +1% annual increase of exports value within 1 year period for all three countries (2021). The action will put a lot of attention to new media (e game, web site, social media and online ads) as well as traditional publicity (publications). It will use classical methods (trade fairs, B2B workshops) but also will innovate with experience oriented actions (roadshows & POS) in order to engage consumers. Action’s total budget is 825.478 euro.