Information project for promotion pf fresh fruits (cherries and blueberries) in third countries (UK, India and UAE)

The project promotes fresh fruits (cherries and blueberries) in third countries United Kingdom (UK), India and United Arab Emirates (UAE). It strives to enhance the image of European fresh fruits and to increase the market share of European fresh fruits in the target markets. The action strategy is strongly related to project’s objectives and market analysis results.
The action brings together organizations from Greece (AC Rachi) and Romania (FructProd Association). Both organizations have established a wide cultivation network with high quality standards and significant importance to local economies.
The main characteristics of the target markets (consumer behavior, demand, distribution network) and the corresponding target groups have been taken into account to design the project activities.
The high nutritional value of European Fresh fruits are ensured by the applicable standards, the requirements relating to the production of agricultural production methods in the Union with regular consumption.