Promotion of EU fresh fruits basket in UK, Norway, Switzerland

The project falls in Topic AGRIP-MULTI-2021-TC-ALL Information project for promotion of fresh fruits in external market United Kingdom, Norway and Switzerland. Four representative organizations from Greece and Romania are the proposing organizations.

The objectives are to increase the competitiveness and consumption of Union agricultural products, to raise the profile of the Union agricultural products, to increase the market share of the Union agricultural products. The goal is to position EU fresh fruits producers among UK, Norway and Switzerland trade, multipliers and consumers.

The project will put a lot of attention to new media (web site, social media and online ads) as well as traditional advertising (tv spots,publications,online adv). It will use classical methods (trade fairs, B2B meetings, study trips, competition) but also will innovate with experience, oriented actions (POS)in order to engage consumers. The total budget is EUR3 201 952.