European gastronomic Tour - promotion of PDO/PGI products in internal market

EUGastroTour the objective of the Action is to in enhance the competitiveness and consumption of the Union quality schemes (PDO olives / pistachios / dried figs, TSG Smoked Danube Mackerel, PGI Salad with Tulcea pike caviar), raise their profile and increase their market share in the three target markets (Germany, Czech and Austria). The objective is in full compliance with the general and specific objective (b) and (c) of Regulation (EU) 1144/2014. The objectives of the project are fully aligned with the Farm to Fork strategy as it concerns food products that are part of the European Quality Food Systems, where traditional production, respect of the environment and cultural heritage, are already sustainably practiced as they form part of the quality of the products promoted. The two partners have agreed that a promotion project integrating these unique and authentic products will serve the common goal of promoting the wealth of their land, highlighting the sustainability of their products. In order to achieve these objectives, the consortium will implement promotion activities (public relations, social media advertisement, printed advertisement, Participation in fairs, events, restaurant weeks, study trips, cooking shows online events and tastings) targeting distribution channels, multipliers, HORECA professionals and consumers 24-54 years old.