Promotion of kiwi from Greece and halloumi PDO from Cyprus in United States of America (USA), Australia, Canada and South Korea.

In 2024 Greek kiwi were the driving force for EU27 exports in USA, Canada and S. Korea (representing thh 52%, 62% and 100%, respectively of the EU27 value of kiwi exports). Hallloumi was registered as PDO in 2021. Since then this niche European cheese, although it is enjoying high popularity in USA, Canada and Australia, with these markets topping the list of export markets, the product faces fierce competition from national “halloumi-type” cheeses. South Korea is emerging as new market for Halloumi PDO registered the first exports in 2024. ACC NESTOS, a producers’ organization from Kavala Greece and Panagrotikos Farmers Union, the main agrifood sector body of Cyprus in national level, have a common objective to strengthen the global market position of Greek kiwi and Halloumi PDO during the project life circle (2026-2028). The project targets the trade, multipliers and consumers (age 25-54 and +55 years old urban population, medium income) investing in B2B and B2C activities with ultimate goal for the project to leverage exports by +6.85M EUR until 2028, (2.85M EUR new kiwi exports and EUR 4M new Halloumi PDO exports until 2028) with an investment of EUR 3.62M.