EU ORGANIC FOOD - GOOD CHOICE

The campaign "EU ORGANIC FOOD - GOOD CHOICE" implemented by Ogólnopolskie Stowarzyszenie Przetwórców i Producentów Produktów Ekologicznych "Polska Ekologia" (Association of Polish Organic Food Producers and Processors "Polish Ecology") aims to promote organic products in the United Arab Emirates market. The message is addressed to two target groups: business (representatives of organic product distributors and retail chains) and individual consumers. The campaign aims to reassure consumers about the high quality of European organic products, the sustainable way of production and the environmental benefits by presenting information about the EU quality system for organic production methods on the example of selected product groups. The health-promoting properties of European organic products and their high quality, especially with regard to safety of consumption, will be presented. Eating organic products will be presented as a lifestyle in line with modern trends. The main activities planned for the campaign include the creation of a coherent visual identity, creation of a campaign website and its updating, PR activities (including Restaurant Weeks, POS, social media), participation in trade fairs, conferences, study tours to Europe for potential business partners from the UAE, as well as press, online and outdoor advertising. The campaign will result in economic and informational benefits in the form of increased exports of European organic products to the UAE, as well as increased awareness among target groups about the EU Quality System and European organic products on this market. The project is planned to run for 36 months at the total cost of 2 600 738.95 EUR.