Information provision and promotion measures on agricultural products in S. Korea, Malaysia, and Canada

Two emblematic organizations, one from Greece, bordering the Mediterranean Sea and the other from Latvia, on the eastern shores of the Baltic Sea, formed a consortium to participate in the Call 2023 to promote together the most prestigious products of their respective countries. The National Union of Agricultural Cooperatives of Greece (ETHEAS) in Athens, which represents most of the Agricultural Cooperatives of Greece is the Coordinator of the Action and the Latvian Dairy Committee (LDC) in Riga, a cooperative society that consists of 17 members, who together manufacture about 80% of industrially produced milk in Latvia, is the second beneficiary of the Action. With a basket of products and having the European quality and safety standards as a competitive advantage, the two proposing organizations wish to support the exports of their members outside Europe, in the markets of S. Korea, Malaysia, Canada. The promoted basket includes a variety of agricultural products with high added value that includes products with Protected Denomination of Origin (PDO) from Greece, and in particular olive oil, olives for table use, dried grapes, saffron, hard cheese, gum an
The campaign will provide information to consumers on the merits of the Union agricultural products and of the high standards applicable to the production methods in the Union and in particular in terms of food safety, quality and taste. At the same time, we will target buyers, importers, and distributors to make business agreements and export our products in the target countries.
Having as a basis the market analysis, the Action has two objectives:
• Provide new knowledge to 600.000 consumers in Canada, 600.000 consumers in Malaysia and to 600.000 consumers in South Korea during the 3-year period of the Action.
• Increase the value of exports of the promoted products to S. Korea and Malaysia by 8% every year and Achieve exports of 1.800.000,00 € in the market of Canada, within the 3-year period of Action