European products, the quality supply chain

The action "European products, the quality supply chain" (EUQUAS) responds to Topic 2 support for Simple programmes in the internal market: Information provision and promotion programs aiming at highlighting the specific features of agricultural methods in the Union and the characteristics of EU agricultural and food products. The objectives are to improve the level of knowledge of the merits of EU agricultural products and of the high standards applicable to production methods in the Union with the main focus to highlight, among the specificities of agricultural production methods in the European Union, the importance of the organization of fruit and vegetable producers in the food supply chain in ensuring the supply of healthy and quality fruit and vegetable to the consumers. Target countries are Italy, Austria, Denmark. The programme is foreseen to last for three years. Target groups: a. main - "purchase decision making" consumers (25-64 years) b. functional - trade operators (mass retail channel, normal trade) and media (dedicated food & beverage press, bloggers, opinion leaders) Both groups will be contacted: directly, through instore promotions in point of sales and events (incoming, BtoB meetings, press events), including the distribution of information and promotional materialsindirectly, through website, social media, public relations, advertising. Activities to be carried: printed and electronic channels (website, social media, online and printed advertising) public relations (press office, press events)instore promotion (instore demonstrations and tastings)events (BtoB meetings, incoming)communication tools (promotional videos, educational materials, gadgets).