Information provision and promotion measures on currants and olive oil in the United Kingdom and the USA

Information provision and promoThe Agricultural Cooperatives Union Aeghion, has a rich history dating back to 1918, focusing on raisin production and export. Over the years, ACUA expanded into cultivating, packing, and exporting organic currants, olive oil, and citrus fruits. Their flagship product, the Vostizza Currant, earned Protected Designation of Origin status. ACUA's modern facilities ensure strict quality control, meeting international standards. With approximately 200 specialized employees, ACUA exports currants worldwide, particularly to EU countries, the UK, the Netherlands, Australia, and the USA.
ACUA's initiatives align with EU regulations, promoting European agricultural products' competitiveness, sustainability, and nutritional benefits. Their project integrates economic growth with environmental and social sustainability, supporting the EU's climate and environmental ambitions and contributing to a sustainable agricultural future.
With the proposed action of Information provision and promotion measures on currants and olive oil in the United Kingdom and the USA, the Agricultural Cooperatives Union Aeghion wishes to promote currants and olive oil and educate consumers on the high quality of EU products.
The program strategy is tailored to address market challenges and objectives. For export growth, we will promote the products as premium, highlighting quality and health benefits. Trade fairs will enhance visibility and provide new chances for trade agreements.
To educate consumers, social media and traditional media, will disseminate knowledge effectively. By engaging consumers, trade professionals, and multipliers, the program aims not only to achieve a good ROI but also to deepen appreciation for European products.
tion measures on currants and olive oil in Third countries