Information Provision and Promotion measures on fruits in Saudi Arabia and UAE

The proposed action entitled "Information provision and promotion measures on fresh fruits in Saudi Arabia and the UAE" is submitted by the Association of Producer Organizations, a Consortium established for the needs of submitting the action, which consists of five Producer Organizations recognized by the Greek state. The promoted products of the action are peaches, nectarines, apples, kiwis, cherries, table grapes and apricots.The general objective of the proposed action is to enhance the competitiveness of the Union's agricultural sector. The action is designed to achieve two main interconnected objectives. The first objective is to generate awareness of the merits of EU agricultural products with a target population of 200,000 people in Saudi Arabia and 100,000 people in the UAE every year. The second objective is to enter the markets of Saudi Arabia and the UAE. achieve EUR 400  000 value in exports in the first year and increase the value of exports in the second and third years by 100%.The main EU message of the action will be the quality and safety of European fruits. Secondary messages will highlight the specific features of agricultural production methods in the European Union, particularly in terms of traceability, authenticity, nutritional aspects, respect for the environment and sustainability, as well as the characteristics of agricultural products, particularly regarding their quality and taste. The communication of the above messages will increase awareness and will eventually enhance the competitiveness of the EU agricultural sector.The action aims to promote the European fresh fruits, which have unique features in terms of quality, freshness and taste, and are produced under the strict European standards with specific activities in the target countries, like technological means, printed materials, participation in trade fairs, study trips and press events, over a period of three years (March 2018 – February 2021).http://www.asepopv.gr