EU Spirits IG: Hello Grappa!

Subject: Information measures for spirit drinks with a protected geographical indication pursuant to Regulation (EC) No 110/2008 of the European Parliament and of the Council.Represented product: Grappa IGTarget country: USADuration: 36 monthsObjectives: The programme aims to increase the level of awareness (awareness and consciousness) of enterprise quality regulations at some specific target, in the belief – backed by wide scientific literature – that it is the necessary condition, although not sufficient if not supported by adequate distribution coverage, for an increase in final sales.Target groups: Consumers; Influencers: Operators Ho.Re.Ca; Opinion leaders: Specialised journalists, lifestyle, bloggersStrategy of the action: “rejuvenating the perception” of the consumer vis-a-vis grappa and explaining new ways of useSharing the message of innovation of the system of GI spiritsGetting the cooperation of those responsible for places of consumption on the profitability of GI productsContact and, subsequently, involvement (engagement) of the food lovers.Proposed activities: Restaurants Grappa IG week; Workshop B2B & B2C; Lifestyle week Travel study in Europe; Social Networks communication; Definition of the campaign’s visual identity; Measurement of results.Value of the action: € 914.550