Multi campaign
Inactive
Acronym:
EUSL
Number:
874729
Call ID:
AGRI-MULTI-2019
coordinator:
CONSORZIO TUTELA VINI D'ABRUZZO
-
Italy
partners:
CONSORZIO BARBERA D'ASTI E VINI DELMONFERRATO
-
Italy
INTERPROFESIONAL DEL CONSEJO REGULADOR DE LA DO LA MANCHA
-
Spain
This campaign sees the collaboration between two main EU wine producing countries (Italy and Spain) for a joint promotion of their PDOs in the Asian market. The focus will be on ecologic and sustainable wines, where sustainability will be declined to encompass all its different features (environmental, economic, traditional, etc.). The activity plan is a well balanced mix between seminars and participations to trade shows, with a strong communication plan (especially digital).
Product sector:
- Wine, cider and vinegar
Target countries:
- China
- Japan
- South Korea
- Singapore
- Taiwan
- Viet Nam
Budget
Total
3 648 079,88
€
EU contribution
2 918 462
€
Duration 41
months
Start date
End date
Quality schemes
- PDO/PGI/TSG