EUthentics! – Taste the Excellence!

The EUthentics! project is promoting products Rodakina Naousas PDO (PDO-GR-0337) and Magiun de Prune Topoloveni PGI (PGI-RO-0763). The two products are considered as rich sources of vital nutritional values and their consumption is beneficent for human body. The action wants to build more on the intimate relation that both have with the PDO and PGI logos respectively in the two markets; logos have added value to the products and on their turn products have contributed to the recognition and on the awareness of Quality schemes. However, in general in Romania only 5% recognize the PDO and 9% the PGI logos; perception and knowledge stand at even lower levels. In Greece a higher than EU average is recorded, but in terms of perception and knowledge, consumers are still unaware of the attributes of each logo. For that project mission is to enhance the competitiveness of the specific PDO and PGI products. And it will accomplish that by increasing awareness and recognition of PDO and PGI logos; improving the perception and knowledge via the products that they bare them, highlighting also the intrinsic qualities of the products and their beneficial affects if consumed. This will result to an increased recognition in the two markets to 24.25% by 2023 from 16.75% in 2017. The project puts consumers as top priority and especially males and females with dependants. The project provisions for this core group intensified activities such as website and social media, advertising (print, TV and online), communication tools (brochure and promotional videos) and tasting days along with innovating promotional activities such as road shows and theatrical happenings.  It also targets Multipliers and trade. The action will engage a significant number of members of these groups through B2B activities (stands at trade fairs, seminars/workshops) in order to maximize awareness among these groups.