Promotional campaign for Label Rouge poultry and eggs on the Belgian, French & German markets

This project is presented by SYNALAF (Syndicat des Labels Avicoles de France) and aims to promote Label Rouge poultry and eggs, in terms of both their consumption and the recognition of the attributes certified by the Label Rouge quality mark. It is aimed for three main markets, namely France, Germany and Belgium. This is a three-year programme (2025-2027) with a total budget of around €3.3 million.

It targets consumers (aged 30-50 and 50 and above) as well as the supermarkets, retailing, commercial catering and institutional catering industries with the “Taste European quality” message, through an action plan that mainly combines advertising and point-of-sale and place-of-consumption events.

It fits in perfectly with the AGRIP-SIMPLE-2024-IM-EU QS topic, should be beneficial for all European free-range poultry farming sectors, and is perfectly in line with the ambitions of the CAP (Green Deal and Farm to Fork strategy)