Fruit24: It is always the right time to eat fruit and vegetables!

The project ‘Fruit24’ aims to enhance the competitiveness of the EU agricultural sector increasing the consumption of EU agricultural products. The project aims to inform consumers about balanced and healthy dietary practices to increase the consumption of EU fresh fruit and vegetables.
The objective of the project is to increase the purchase of fruit and vegetables by families in the four target countries (Italy, Greece, Spain, Germany), with a focus on families (20-54 years old).
The program also seeks to inform consumers about the fruit and vegetables value and appeal in the daily diet, suggesting a seasonal menu and motivating the consumption of fruit and vegetables at a particular time of day on the basis of certain nutraceutical properties. The aim is, therefore, to communicate an image of fruit and vegetables that are fresh, natural, easy to use, pleasant and convenient, in line with consumer needs, suggesting innovative and healthy ways of consumption
Activities include: printed and electronic channels (website, social media, online and printed advertising), public relations (press office, press events, newsletter), instore promotion (instore demonstrations and tastings, instore adv), events (fairs, B2B meetings, incoming), communication tools (promotional videos, educational materials, gadgets).