Fruitilisious from Europe

The proposed Action entitled “Fruitlisious” aims at information provision and promotion measures on fresh fruits (Peaches -CN Code: 080930, Cherries- CN Code: 080929 & Apricots - CN Code: 080910) in France and Greece and is submitted by the Producers Organization of Agricultural Cooperative of Fruits, Vegetables and Cotton of Pella. The action anticipates both at informative and economic return therefore is a value for money project. In particular it is expected to increase levels of recognition of EU fruits and support the sales and exports of the specific products. Project will approach both the trade channels and the consumers putting also multipliers on the frame. The rational communication mix includes B2C activities along with intensive B2B activities such stands at trade fairs, press events etc. The general objective of the proposed Action is to enhance the competitiveness of the Union agricultural sector, as well as to promote the European fresh fruits which have unique features in terms of quality, freshness and taste and are produced under the strict European standards with specific activities in the target countries, over a period of three years (June 2024 – May 2027).