Fruit & veg: natural health!

The proposing organization is AOP GRUPPO VI.VA. Visione Valore Agricultural Cooperative Society, Association of Producers Organizations recognized on 11/13/2014 with determines n ° 16553 of the Emilia Romagna Region in accordance with Article 56 of Regulation (EU) No. 1308/2013. AOP Vi.Va. It brings together 12 Producers Organizations: O.P. Apofruit Italia, O.P. Pempacorer, O.P. Codma, O.P. Terra di Bari, O.P. Sole, O.P. Naturmind, O.P. Orto Romi, O.P. Agribologna, O.P. Agrocirce 2000, O.P. La Mongolfiera, O.P. Botticelli, O.P. Cerere. The project objective is to highlight the specific nature of farming practices in the Union, particularly in terms of food safety, traceability, labeling, and nutritional and health aspects. Promoted products: berries (black berries, cranberries, blueberries, currants, gooseberries and raspberries), strawberries, pomegranates, tomatoes, pumpkin, baby carrots, artichokes (heart), broccoli (rosette), cauliflower, peppers. The countries of interest are Italy, Romania and the Netherlands and consumers are the target. Duration: 3 years. Planned activities: coordination, public relations, website and social media, informative and promotional materials, events with nutritionists, in store promotions, evaluation of results. Main messages: to promote the consumption of European fruit and vegetables, highlighting their high nutritional and health properties and high production standards.