Multi campaign
Active
Acronym:
GG USCAMX
Number:
101250901
Call ID:
AGRIP-MULTI-2025
coordinator:
ASOCIACION PARA LA PROMOCION DEL VINO DE GARNACHA-GARNACHA ORIGEN
-
Spain
partner:
CONSEIL INTERPROFESSIONNEL DES VINS DU ROUSSILLON
-
France
The European Garnacha/Grenache promotional campaign represents a strategic alliance between Spain and France, the two leading European producers of this renowned grape variety.
Its objective is to expand the market presence of EU agricultural products by targeting third-country markets with the highest growth potential.
The campaign aims to boost the consumption of high-quality EU Garnacha/Grenache wines in key American markets—namely the United States, Canada, and Mexico—by enhancing exports, encouraging consumer engagement, and strengthening market share indicators.
Its objective is to expand the market presence of EU agricultural products by targeting third-country markets with the highest growth potential.
The campaign aims to boost the consumption of high-quality EU Garnacha/Grenache wines in key American markets—namely the United States, Canada, and Mexico—by enhancing exports, encouraging consumer engagement, and strengthening market share indicators.
Product sector:
- Wine, cider and vinegar
Target countries:
- Canada
- Mexico
- United States
Budget
Total
3 493 441,52
€
EU contribution
2 794 752,82
€
Duration 36
months
Start date
End date
Quality schemes
- PDO/PGI/TSG
- National quality schemes