Multi campaign
Inactive
Acronym:
Green Cities
Number:
779493
Call ID:
AGRI-MULTI-2017
coordinator:
In the middle of the current century, 70% of the world's population will be living in urban areas. Today, many urban areas are already suffering from the negative effects of climate change as well as other negative consequences such as undermined social cohesion. Around 2050 the negative consequences of climate change on living conditions will be dramatic, due to higher temperature, more frequent and excessive rainfall with consequential flooding, more widespread and excessive drought etc.Parks with trees, shrubs, water basins and recreational areas as well as more extended forest lands surrounding urban centres will mitigate the consequences of climate change in urban areas and will also play a positive role in social cohesion.It is for this reason that the European organization of national nursery stock producers launched this campaign with the slogan 'Green Cities for a sustainable Europe'. Seven countries with a collective market share in this sector of over 70% will participate in this programme, whereas many more will benefit. National governments, city councils and recreational boards are already aware of the dangers of climate change. In many cases however, there is not enough accessible knowledge or scientific backing available to convince decision-makers that mitigation of the negative consequences of climate change is one of the most crucial issues when developing new housing projects and improving living conditions in existing projects and older cities.The project 'Green cities for a sustainable Europe' is targeted at professionals that play a decisive role in city planning and landscape planning and is not directed to the general public. The project will provide tools and technical background for decision-makers and politicians to communicate this message of green cities for a sustainable Europe to the citizens they serve. The main method will be a series of congresses, seminars and B2B meetings, an extended website and PR activities. The main goal is to increase awareness of this important issue.https://www.thegreencity.eu/
Product sector:
- Cut flowers and plants, bulbs, roots and live plants
Target countries:
- Belgium
- Bulgaria
- Germany
- Denmark
- France
- Netherlands
- United Kingdom
Budget
Total
2 127 986
€
EU contribution
1 702 388,80
€
Duration 36
months
Start date
End date