GUSTO Guarantee. Uniqueness. Savour. Tradition. Origin.

The project GUSTO Guarantee. Uniqueness. Savour. Tradition. Origin. is presented by a grouping of 4 protection Consortia representing 4 Geographical Indication products that have in common the excellence in terms of quality that makes them niche products. The program provides for the realization of a set of activities through which to achieve the following objectives: to increase the knowledge of the Union quality schemes among consumers, operators in the sector, the press and the trade, through targeted information and education campaigns to increase awareness; increase the competitiveness and consumption of the products in question, representatives of excellence of the Union quality schemes and with quality certification; create new market outlets and increase the propensity to purchase European quality products by consumers. The strategic setting of the project is therefore to inform the targets identified above on all the qualitative aspects of European denomination products (chemical-physical characteristics, visual organoleptic, and traceability), on the history and on the European agricultural culture, on the inherent characteristics of community productions born from a tradition of ingenuity and centuries-old craftsmanship far from the mass product. Through the implementation of on-site actions (events, restaurant week and incoming) and online (targeted social activities on consumers, PR activities and television advertising). The goals, strategy and activities, as well as the expected results are all consistent with each other and in line with the general and specific objectives indicated in the EU Reg. 1144/14 - relating to information and promotion actions regarding agricultural products carried out in internal market and in third countries. The Goals also comply with the thematic priorities listed in the annual work program 2022, thematic priority 1 - simple programs.