HEROES OF EUROPE: VOLCANIC AGRICULTURE

All the PDOs represented by the project consortium share their volcanic origin as representative feature that qualifies them in terms of organoleptics, traditions and storytelling potential. The project consortium seeks the collaboration between three EU Member States strongly focused on quality agricultural products. During this campaign, wine and cheese will communicate jointly on the Internal market, mainly in Germany, Sweden and the Netherlands, with additional activities in the origin countries (Italy, Spain and Greece). The promotional plan will focus on educational and informative activities (exploiting the strong storytelling potential for workshops and seminars), adding some selected international fairs to boost the visibility level reached by the campaign.