Simple campaign
Inactive
Acronym:
INTERACEITUNA
Number:
734512
Call ID:
AGRI-SIMPLE-2016
coordinator:
Organización Interprofesional de la Aceituna de Mesa
-
Spain
Our proposal, Europe at your table with Olives from Spain, is a Simple Topic 4 programme set within the information and promotion programmes aimed at highlighting the specificities of the EU’s production methods within the US market.
We present an information and promotion programme which is a continuity of that already carried out over three years, through which we intend to defend the competitiveness of European table olives in a market in which the tariffs imposed by the Trump administration create a commercial barrier to our European product. In accordance with the instructions provided by CHAFEA we must GIVE CONTINUITY TO THE STRATEGIC PROJECTS in order to consolidate the objectives. In our case: 100% executed, 100% of objectives achieved and 100% of co-financing received. We must work a further three years to allow our European commercial operators to regain lost market share and exports for the next three years. Continuity should be given to specific communication objectives and work hard to disseminate and highlight the specificities of this European olive production in relation to aspects such as the food safety of the product, traceability and labelling, the authenticity of a millenary European product, nutritional and health aspects of the product and respect for the environment, placing special emphasis on the importance of sustainability.
Our activities will pursue these objectives:
• Increase the level of awareness of the virtues of the agricultural products of the European Union by 7.25%, enhancing the characteristics in terms of: quality, flavour, traceability and food safety.
• Increase awareness and recognition of the EU’s quality standards in the USA by 7.25% using key messages conveyed to the professional audiences and, to consumers, the benefits of consuming European table olives
• In terms of Business objectives, and if market and political premises are fixed, we would have an estimated growth of 40% compared to the 59,000 envisaged.
We present an information and promotion programme which is a continuity of that already carried out over three years, through which we intend to defend the competitiveness of European table olives in a market in which the tariffs imposed by the Trump administration create a commercial barrier to our European product. In accordance with the instructions provided by CHAFEA we must GIVE CONTINUITY TO THE STRATEGIC PROJECTS in order to consolidate the objectives. In our case: 100% executed, 100% of objectives achieved and 100% of co-financing received. We must work a further three years to allow our European commercial operators to regain lost market share and exports for the next three years. Continuity should be given to specific communication objectives and work hard to disseminate and highlight the specificities of this European olive production in relation to aspects such as the food safety of the product, traceability and labelling, the authenticity of a millenary European product, nutritional and health aspects of the product and respect for the environment, placing special emphasis on the importance of sustainability.
Our activities will pursue these objectives:
• Increase the level of awareness of the virtues of the agricultural products of the European Union by 7.25%, enhancing the characteristics in terms of: quality, flavour, traceability and food safety.
• Increase awareness and recognition of the EU’s quality standards in the USA by 7.25% using key messages conveyed to the professional audiences and, to consumers, the benefits of consuming European table olives
• In terms of Business objectives, and if market and political premises are fixed, we would have an estimated growth of 40% compared to the 59,000 envisaged.
Product sector:
- Preparations of vegetables, fruit or nuts (incl. table olives)
Target country:
- United States
Budget
Total
7 418 144,09
€
EU contribution
5 934 515,27
€
Duration 36
months
Start date
End date