AUTENTICO PIACERE EUROPEO - European Authentic Pleasure

"The “Autentico Piacere Europeo"" (European Authentic Pleasure) project brings together four bodies for the protection of Italian and European cured and fresh pig meat (three Protection Consortia and one Promotional Institution) with the shared objective of promoting the whole market sector. The campaign aims to achieve three objectives: 1. improve the knowledge of EU products and of the high standards applied to EU production methods; 2. strengthen awareness and recognition of EU regimes; 3. increase product sales of the association in Germany. The objective of the campaign is to inform citizens of the above-mentioned EU objectives, influencing their eating habits thanks to increased knowledge of what they are consuming. What influences their overall behaviour and relationships concerning food comes from their perception based on the outlined target values. There are two identified targets: Primary: the press, young students, medical professionals, chefs. Secondary: consumers. The primary target will be involved and informed so they may become an ally to and ambassador for the proposing organisations with regard to the secondary target. This will allow them to: recall and strengthen messages (the press); bestow authority (medical professionals); promote the sector, demonstrate unexploited potential, explore creatively product versatility in the kitchen (young students and chefs). The three-year project is to be implemented in Italy and Germany and has an overall estimated budget of €3,201,000."