IT'S ORGANIC

"IT’s Organic" is a project proposed by two of the most representative and important organic agri-food sector bodies established both in Italy and Poland. It aims to increase and strengthen the consideration of the European organic agri-food sector in three internal markets (Germany, Italy and Denmark) and to increase the market share of organic products, highlighting the specific features of organic agricultural production methods in the Union. The promotion and information of organic production methods and product, as one of the European quality schemes, suites perfectly to Topic A aimed at increasing the awareness and recognition of Union quality schemes mentioned. Activities will be addressed to different target group on the basis of the activities’ specific goal (e.g. consumers, retailers, Ho.re.ca and journalist) and they will be developed in a three years period (2021-2023). It’s a strategic goal for the proposing organizations to define and spread a European homogeneous vision of enjoying organic products. The main strategies will be, first of all, informing and educating consumers to support them make responsible decisions in searching for organic foods and secondly training the trade actors, as organic food-broker, in promoting and informing consumers in the most precise and effective way as possible. Journalists and blogger will be involved as strategic influencers for the media context.