Standardi EU shem kakovosti - Zaupanja vredna kakovost

The aim of the suggested project is to raise the level of awareness and knowledge of EU quality schemes within the EU internal market, approaching consumers through promotional measures and getting them acquainted with special features and guarantees assured by the EU quality schemes.The promotional activities include the presentation of meat products bearing the EU quality label. The primary focus is not trademarks or designations of origin, but promoting consumer awareness to increase recognition of quality labels. In accordance with the communication plan, consumers will be informed about the special features and quality assured by the EU quality labels.Through various communication tools, consumers will become acquainted with the carefully regulated production procedures, which guarantee constant control over the conformity of protected products, as well as their quality, safety and traceability. The key message of the campaign addresses the added value of the protected products and the increase of market opportunities.Market research shows that less than 20% of Slovenian consumers are familiar with the EU quality labels (protected geographical indication or protected designation of origin). Therefore, the key objective of the campaign is to increase the level of recognition of labels included in the quality schemes and to raise awareness of importance to include products in the EU quality schemes.The pursued objective at the end of the activity is as follows: by December 2019, the target group aged between 20 and 54 will recognise at least one EU quality label included in the schemes, in a total value of 25 %.In three years, the percentage of the sales volume of the meat product Carniolan sausage will increase by 22 % compared to the base year 2016.The campaign slogan: A symbol of quality. The Carniolan sausage, I know why it is good.The total budget of the three-year campaign is € 628,265.