Let's EAT - European Authentic Taste

The “LET’S EAT –European Authentic Taste” is submitted by a consortium of 2 members, the Association of Imathia’s Agricultural Cooperatives from Greece and the Istituto Valorizzazione Salumi Italiani from Italy.  The Action aims to improve the level of knowledge of the merits of the Union's agri-food products and increase their competitiveness and consumption, by promoting the products that are testimonials of the campaign, deli meats and fruits, within the chosen target countries: Italy, France and Belgium. This campaign of information and promotion will reassure consumers of the quality, nutritional aspects, sustainability and traceability in the agricultural, farming and processing phases of the products. The focus of the Action will be the promoted products while there is a strong EU approach to the basket, expanding to the ideas of EU traditions, culture and local diets. The activities include press releases, advertorials, radio and TV campaign, press events, website, social media, participations in trade fairs, restaurant weeks and food ambassadors. The total amount of the campaign is 4.448.570,00 euros.