Simple campaign
Inactive
Acronym:
LMPA-CNHKMOAZUA
Number:
874640
Call ID:
AGRI-SIMPLE-2019
coordinator:
Lithuanian meat processors association
-
Lithuania
A programme on European meat, with qualified information and sales objectives (improve EU meat availability to consumers, improve consumer awareness about EU meat, increase EU meat export) addressed to trade professionals (local wholesalers and retailers active in meat trade related sectors) and meat consumers in China, Hong Kong, Macao, Azerbaijan and Ukraine.
The Programme targeting China, Hong Kong, Macao, Azerbaijan and Ukraine markets is comprised of activities aimed at consumers and professionals, which can be grouped into 6 groups:
- Actions for professionals include participation at trade fairs, presentation events, B2B meetings, business consultations, aimed to affect perception and reinforce positioning of European meat and meat products, to find new contacts, to present Programmes messages and showcase EU meat and variety of products available.
- Actions aimed at final consumers at retail include tastings, promotion in canteens, stoppers for consumers, prints in retail store magazines, in-store displays and in-store advertising.
- Communication tools - Publications, media kits, promotional merchandise, aimed to perform reminder function to target audience (professionals and consumers), to increase attractiveness of presented information.
- Advertising – Print, TV, radio, online, outdoor advertising, providing best access to mass consumers.
- Actions for consumers using electronic means channels (social media account, WEB creation, internet banners) allows 24/7 dissemination of the Programme messages in the market targeted, furthermore consumers can get the in-depth information and engage in conversation about the Programme products at the time most convenient for them.
- Public relation - press releases - provide the best opportunity to make wide spread introduction of the Programme in the market targeted and keep consumers updated.
The budget is 2.461.907 EUR and the Programme would run for three years.
The Programme targeting China, Hong Kong, Macao, Azerbaijan and Ukraine markets is comprised of activities aimed at consumers and professionals, which can be grouped into 6 groups:
- Actions for professionals include participation at trade fairs, presentation events, B2B meetings, business consultations, aimed to affect perception and reinforce positioning of European meat and meat products, to find new contacts, to present Programmes messages and showcase EU meat and variety of products available.
- Actions aimed at final consumers at retail include tastings, promotion in canteens, stoppers for consumers, prints in retail store magazines, in-store displays and in-store advertising.
- Communication tools - Publications, media kits, promotional merchandise, aimed to perform reminder function to target audience (professionals and consumers), to increase attractiveness of presented information.
- Advertising – Print, TV, radio, online, outdoor advertising, providing best access to mass consumers.
- Actions for consumers using electronic means channels (social media account, WEB creation, internet banners) allows 24/7 dissemination of the Programme messages in the market targeted, furthermore consumers can get the in-depth information and engage in conversation about the Programme products at the time most convenient for them.
- Public relation - press releases - provide the best opportunity to make wide spread introduction of the Programme in the market targeted and keep consumers updated.
The budget is 2.461.907 EUR and the Programme would run for three years.
Product sectors:
- Bovine meat (fresh, chilled and frozen)
- Meat preparations
- Pork meat (fresh, chilled and frozen)
Target countries:
- Azerbaijan
- China
- Hong Kong
- Macao
- Ukraine
Budget
Total
2 461 907
€
EU contribution
1 969 525,60
€
Duration 36
months
Start date
End date