Information provision and promotion measures on fruits and vegetables in the internal market of EU

The proposed Action on Information provision and promotion measures on fresh fruits and vegetables is submitted by a consortium of 7 Producers Organization from Greece and one trade organization from Spain. The promoted products are persimmons and vegetables (tomatoes, cucumbers, peppers and eggplants).  With the proposed Action, the Proposing Organizations wish to increase their market share in terms of sales value as well as to improve consumer awareness in the markets of Greece, Spain, Germany and Hungary.

The Action includes activities with the objective to provide information to the target groups on the high standards applicable to the production methods in terms of food safety, the quality of the European fruits and vegetables along with the beneficial impact of having at least 5 portions of a variety of fruit and vegetables each day.

The activities include the production of informative printed and electronic material, advertorial placements, the participation in international exhibitions, press events and tasting days.