Meet the European Lamb

Multi campaign
Inactive
Acronym: Meet the Eu. Lamb
Number: 101046123
Call ID: AGRIP-MULTI-2021
coordinator:
Flag of Greece ETHNIKI DIEPAGGELMATIKI ORGANOSI KREATOS - Greece
partner:
Flag of Cyprus M-P.O.AI LTD - Cyprus
Meet the European Lamb' is a project proposed by the Greek National Inter-Professional Organization of Meat (EDOK) and M-Pancyprian Organization of Sheep and Goat Breeders LT (M-POAI Ltd). It refers to the information and promotion of the European sheep meat in the target markets of Saudi Arabia and the United Arab Emirates.

The project highlights the special characteristics of the product in terms of quality, taste, high nutritional value, and health. It also highlights European sheep production methods focusing on food safety, traceability, animal welfare, environmental protection and sustainability. The aim is to inform and promote the quality characteristics of the product, increase competitiveness and European exports to target markets.
Product sector:
  • Sheep and goat meat (fresh, chilled and frozen)
Target countries:
  • United Arab Emirates
  • Saudi Arabia
Budget
Total
2 758 285,60 €
EU contribution
2 206 628,48 €
Duration 29 months
Start date
End date