Arigat-EU, the authentic deli meat from Europe

Proposal title: Arigat-EU, the authentic deli meat from EuropeDuration: 36 monthsFree keywords: Mortadella Bologna IGP; Salame Cacciatore DOP; Zampone Modena IGP; CotechinoModena IGPThe “Arigat-EU, the authentic deli meat from Europe” project brings together 3 bodies from the protection of Italian and European cured and fresh pig meat (Consorzio Mortadella Bologna, Consorzio Cacciatore and Consorzio Zampone Modena Cotechino Modena), with the shared objective of promoting the whole market sector in Japan. The aim of the project, in line with what is stated in articles 2 and 3 of EU Reg. 1144/2014, is to disseminate information regarding the quality of production methods guaranteed by the European Union, to optimize the image and promote the development of EU protection schemes in the Japanese market that, as demonstrated by sales figures and consumer trends, is constantly evolving. This fact proved to be a highly attractive catchment for Western products of quality, especially in urban areas, demonstrating encouraging data on the import of cured meats and ample space for growth in the import of EU products in the cured meats sector. The programme has an optimal impact in terms of stakeholder outreach, having identified tools and channels that allow a cost-effective contact with the 3 targets within the Japanese market, i.e. Horeca, influencers and consumers. The goal is to spread information about the quality of production methods guaranteed by the European Union, optimise the product’s image and promote the EU protection schemes, ultimately achieving a lasting change of perception of European products. The 3-year project has an overall estimated budget of EUR 1 513 815.http://www.mortadellabologna.com