Moo-la-la!

The Moo-la-la! project is a 36-month promotional initiative led by Agricultural and Livestock Enterprises Lagadas IKE (FARMA ROKOS), a distinguished Greek PO known for its innovation, sustainability, and expertise in livestock and dairy production. With deep roots in the Lagadas region of Northern Greece, the company combines traditional farming with advanced agricultural technology, producing high-quality dairy products under strict European Union standards. The core objective of Moo-la-la! is to increase awareness, competitiveness, and consumption of EU dairy products (CN code: 0401)—in the rapidly growing Southeast Asian markets of Thailand and Vietnam. This initiative is aligned with the AGRIP-SIMPLE-2025-TC-ASIA program, which promotes EU agricultural excellence in key Asian markets.