Highlight OMR logos in EU

The objective of the consortium ASPROCAN/GESBA/UGPBAN is to promote the logos of EU’s outermost regions’ (OMR) logos and their values directly towards consumers. The programmes is targeting six countries: Poland, Spain, Portugal, France, Belgium, and Germany. In that way, four main types of communication activities will be used over 3 years: The consortium will organise communication events and attend various trade fairs in each of the six countries. A digital campaign is performed over the 3 years. A press conference will be organised in each capital of the targeted countries, to which local, national and international press and media will be invited with press articles expected. In addition, seeking to raise consumer awareness, the consortium will organise an OMR photographic exhibition, to be presented at the different events, press conferences. This photographic exhibition, showing European agricultural product values through OMRs logos. The exhibition will remain in each capital for a period of two weeks. To reinforce the activities, a boat will be used as a standard-bearer of the OMR logos. The OMR logos boat is highly symbolic communication illustrating the link to be preserved between EU countries and their OMR islands. Following the coastline of each of the six countries, the OMR logo boat is a high potential for communication and will be present for different events: communication events, exhibitions or press conferences. Over the three years, the consortium will implement a teaching project (drawing) in order to create a synergy between children from the OMRs and children on the European continent. The boat will make one stop per country and per year, i.e. a total of 18 stops, seeking to meet local children. They will be focus on OMR logo values.https://www.exotictasteofeurope.eu/