Information project for promotion of Organic cherry, apple, grapes and berries juice in third countries Switzerland, China and Israel.

The aim of this proposal is to promote organic cherry, apple, grapes and berries juices in third countries - Switzerland, Israel and China.The objectives of the programme are to increase the levels of recognition of the logo, the competitiveness and consumption of European Organic cherry, apple, grapes and berries juices, to raise their profile highlighting the specific features of the production method particularly in terms of food safety, authenticity, nutritional value and to increase the market share of European Organic juices in three markets with high growth potential.The action strategy is strongly related  to the project objectives and market analysis results.The action joins together two organisations from Bulgaria (BNHU) and Romania (Bio-Romania). Each organisation had established a wide cultivation network  with high quality standards and significant importance to local economies. The activities were chosen by taking into account the most reliable, up-to-date information and promotional channels that correspond to specific market needs. On this purpose the main characteristics of the target markets (consumer behaviour, demand, distribution network) and the corresponding target groups have been taken into account.