European organic Juices

The proposal falls under Topic B aiming at increasing the awareness and recognition of Union quality schemes mentioned in Article 5(4) (b) organic production method of Regulation (EU) No 1144/2014.The proposal focuses on the promotion of fresh organic pomegranate, cherry and apple juice in third countries: Kuwait, UAE and Saudi Arabia. It aims to 1) increase the levels of logo recognition, competitiveness and consumption of European fresh pomegranate, apple and cherry juices and raise their image highlighting the specific features of the production method, particularly in terms of food safety, authenticity, nutritional value, and 2) increase the market share of European fresh pomegranate, apple and cherry juices, in three markets with high growth potential.The action strategy is directly linked to the project’s objectives and market analysis results. The action brings together 3 proposing organizations. Each proposing organization has established a wide cultivation network with high quality standards and significant influence in local economies. The activities have been chosen by taking into account the most reliable up-to-date information and the promotional channels that correspond to specific market needs. Hence, the main characteristics of the target markets (consumer behaviour, demand, and distribution network) and the corresponding target groups have been taken into account, in order to achieve the best possible results. The high nutritional value of pomegranate, apple and cherry juices is ensured by the applicable standards and the organic production requirements, whereas the consumption of low-processed fruits with high nutritional value (natural juices) is on the raise in the markets of interest.Total budget of the proposal: €2 902 374https://www.euorganicjuices.eu/index.php/en/