PDO FETA. LET'S GET REAL!

This proposal aims to promote the European PDO Feta cheese in the markets of Germany, the UK and France through a 3-year programme and a budget of EUR 2 999 861. It has the following objectives:provide information and raise awareness among the target audience about the fact that European PDO Feta is the only authentic Feta and as such, it is produced in Greeceachieve a significant increase in European PDO Feta exports in the target marketsThe proposal includes a variety of communication activities, advertising, PR activities, web presence, tasting days, special events, fairs, etc. All these activities are addressed to specific target groups, such as opinion leaders, professionals and consumers and therefore, the proposed activities are both B2B and B2C.