Information provision and promotion measures on PDO/PGI products in Singapore, Japan and Vietnam

With the proposed action, the National Association of Agricultural Cooperatives of Greece wants to support its members to enter three new markets in Asia; Singapore, Japan and Vietnam, for a basket of POD and PGI products (olive oils, rasins, krovos kozanis, cheese, Chios mastiha PDO and olive oil). The campaign will provide information to consumers on the merits of the Union agricultural products and of the high standards applicable to the production methods in the Union and in particular in terms of food safety, quality and taste. At the same time, we will target buyers, importers and distributors to make business agreements and export our products in the target countries.  Having as a basis the market analysis, the action has two SMART objectives; to provide new knowledge to 600.000 consumers in Singapore, 600.000 consumers in Japan and to 600.000 consumers in Vietnam during the 3-year period of the Action and to Successful enter the markets and achieve exports of 200.000 € in every country in the first year. Consequently to increase exports by 100% on the second and third year. The budget of the action is 2.926.000€.  The National Association of Agricultural Cooperatives of Greece will target three specific groups.  On one side there is a well-defined consumer group and on the other side specialized wholesalers and distributors. Their core competence is to commercialize products with a unique selling proposition, resulting in a high price point due to the elevated quality standards, which need access to an upscale consumer group. The third target group includes opinion leaders who will help disseminating the messages of the campaign to consumers.