Peel & Squeeze

The “Peel & Squeeze” project, with a duration of 36 months and a budget of €1,653,700.00, aims to raise awareness of EU agricultural products and their rigorous sustainability standards, while boosting the competitiveness and consumption of EU potatoes and tangerines in Greece and Poland. Aligned with the AGRIP-SIMPLE-2025-IM-SUSTAINABLE call, the initiative promotes the environmental, climate, and animal welfare benefits of Union agriculture. By encouraging sustainable consumption patterns, including increased intake of plant-based products, fruits, and vegetables, it helps reduce the food system's environmental footprint.
The project also supports sustainable food production by advocating for eco-friendly practices in line with the Common Agricultural Policy (CAP) and the Farm to Fork Strategy. It focuses on educating audiences in Greece and Poland about EU production standards, and the quality, safety, and environmental advantages of European food products. The initiative promotes the adoption of sustainable consumption habits, enhancing the competitiveness of EU potatoes and tangerines in these markets.