Peppers from Europe. Three colours of joy.

The campaign promoting high quality bell pepper from Europe, entitled “Peppers from Europe. Three colours of joy” (the campaign slogan can be changed or supplemented at the project implementation stage), will be carried out by the Consortium of the Association of Pepper Manufacturers of Republic of Poland and GP FRESH PAPRYKA sp. z o.o. - organization producer recognized by the Member State of UE. Information and promotion activities will focus on the market of the Germany, Czech Republic and Slovakia from April 2023 to March 2025. The target group are representatives of vegetables distributors and retail chains interested in purchasing high quality pepper. Individual consumers constitute a support group as recipients of some activities undertaken as part of the campaign.
The promotional message will focus on emphasizing the high-quality peppers from Europe, sustainable production methods, safe consumption, as well as their taste, nutritional and health properties. EU norms regarding pesticide residues in food are highly restrictive and guarantee safe consumption of European foods.
The campaign budget is estimated at approx EUR 2 million. The main activities include creation of consistent visual identification, development and ongoing updates of information on the dedicated campaign website, activities in social media, participation in economic fairs and study tour to Poland for potential trading partners from Germany, Czechia, Slovakia, as well as press, internet and outdoor advertising. The campaign will bring the following economic and informational benefits: an increase in the value of sales of European bell pepper on the German, Czech and Slovak markets and an increase in awareness of the quality of European peppers among 35% of business representatives (trade, gastronomy) and 5% of individual consumers (on each target market).